• Content Marketing
• Adwords PPC Ads
• Social Posts and Ads
• Email Marketing
• Reviews
• Search Engine Optimization

DIGITAL MARKETING

A balanced digital marketing plan uses a combination of digital advertising and marketing channels working together to showcase your message to specific online audiences across a variety of devices on the internet.

• Content Marketing
  Generate written and visual content to be used across multiple channels. Improves organic search traffic to your website and delivers a consistent message and style for your brand.
• Adwords PPC Ads
  Targeted search ads are one of the most effective ways to get high-quality traffic to your website landing pages and calls to your online sales consultants.
• Social Posts and Ads
  Deliver your brand messaging, showcase company news and events and increase your audience on multiple social media platforms.
• Email Marketing
  Stay in contact with your homebuyer leads, real estate agents, and homeowners to generate more appointments, sales and referrals.
• Reviews
  Positive reviews are crucial for building trust with homebuyers. Get your communities on Google My Business local listings and build positive reviews.
• Search Engine Optimization
  Search Engine Optimization (SEO) helps get your website pages on the first page of the search engine results pages (SERPs) by matching industry keywords with content on your website. SEO best practices are constantly changing and need to be updated and improved along the way.

• Website Design & Development
• Website Content
• Website Automation
• On-page SEO
• Website Lead Generation
• Website Analytics

WEBSITE DEVELOPMENT & UPGRADES

Having a mobile-first, search engine optimized website is crucial in order to get your community and property listing pages as high as possible in the search engine results pages (SERPs). It’s also important that the information on those pages is accurate.

• Website Design & Development
  Website navigation should be simple, obvious and lead homebuyers to your signup pages without a lot of distractions in order to generate the most leads possible. Graphics, images, and videos should follow company branding and be high-quality to keep your website looking professional and ensure trust with homebuyers.
• Website Content
  Web page content should include important search phrases and address customer pain points in order to improve search results and keep homebuyers on your site longer. Content marketing articles are a great way to improve on-site SEO and lead generation.
• Website Automation
  Property listing and floorplan updates can be automatically updated from your builder software or imported from the MLS to keep them accurate. Call tracking and dynamic phone number swapping can be set up to track where your leads and calls are coming from and give your online sales consultants (OSCs) a head start when talking with homebuyers.
• On-page SEO
  Search engines use a variety of factors to rank your website pages which determines where they show up in the SERPs. Search engine crawl reports, page load speeds, page redirects, heading tags best practices, and structured data markup are just a few of the many areas that need to be addressed in order to increase your website page rank.
• Website Lead Generation
  Website lead generation is one of the most important functions of your website yet one of the most overlooked by most developers. Having obvious, above-the-fold, simple registration forms on community, property listing, floorplan, and photo gallery pages to name a few makes all the difference. Using gated content takes lead generation to the next level.
• Website Analytics
  The best way to know how your website is performing is to review search engine analytics to view data on visits, page performance, goal conversions, search queries, and many other data points. By tracking this data over time, improvements can be made, tracked, and adjusted for best results.

• Online Sales Counselor Program
• Integrated CRM
• Call Tracking
• Online to Onsite Sales Handoff

ONLINE SALES & CRM

To optimize appointments and sales from online leads and calls, builders need at least one online sales counselor to quickly respond to lead signups and calls with pertinent information about communities, property listings, floorplans, school districts, shopping and other area points of interest. Additionally, Integrating the OSC program with a powerful CRM keeps everything organized and trackable.

• Online Sales Counselor (OSC) Program
  An OSC or online sales team have consistently proven that significantly more appointments and sales can be generated from online leads by quickly responding to lead signups and calls. With proper training on company offerings and CRM integration, OSCs can make a huge impact to the number of sales from online leads.
• Integrated CRM
  Integrating the correct customer relationship management (CRM) software for your company is vital to keeping the OSC program organized as well automating lead follow up, status and appointments. Reports can be generated from the CRM to show trends and keep track of important key performance indicators (KPI).
• Call Tracking
  Call tracking software can be integrated with your website with tracking numbers for each advertising channel so your OSCs know how your callers found you and even what area or community they are calling about. Dynamic number swapping can be used to dynamically change the contact phone numbers on your website for any caller that came to your website from an ad, so you can easily track ROI for online ads.
• Online to Onsite Sales Handoff
  Something that is often overlooked when setting up an OSC program is the handoff from the OSC to the onsite sales consultant or agent. This handoff needs to be done in a way that continues the homebuyer’s trust and so the onsite sales consultants get all the pertinent information about the homebuyer before they meet. Creating simple introduction videos for the onsite sales counselors to send to homebuyers before their appointment will make the homebuyers feel more comfortable during that process.