How Valuable Is Your Content?
Most businesses and professionals are constantly developing content for use with social media, blog articles, videos, podcasts, and ads. So, how valuable is your content?
Determining Content Value
At its core, content can be anything from charts, graphics, images, and video to information, statistics, case studies, and articles. The higher the quality of the content, the more valuable it is and the more marketing channels it can be used for.
The value of your content depends partly on whether it’s consistent with your brand and relevant to your target audience. It should be connected to an overall marketing strategy that engages your target audience by addressing their interests and concerns.
Another aspect of content value is how relevant it is to search engines when they are matching search queries to content. Good quality, expert content, especially in written form such as blog articles and white papers, will help search engines see your domain and website as an authoritative source for the topics you write about and greatly increase your organic search traffic over time.
The most valuable content can be used as the hub of all your digital marketing strategies such as social media, articles, email marketing, and paid advertising. This lowers the overall cost of creating the content and greatly improves its ROI.
Content Marketing
When used in a content marketing strategy the Return on Investment (ROI) for your content can be impressive. According to the Content Marketing Institute, content marketing generates more than three times as many leads as traditional advertising methods and costs 62% less.
Content marketing may not match the short-term results of paid advertising but it will produce a compounding rate of return over a longer period of time with consistent effort. Content used in content marketing campaigns continues to deliver results over time, unlike paid advertising which only works while you are actively running a paid campaign.
Some Benefits of Content Marketing
- Cost-Effective With High ROI
- Better SEO and SERP Rankings
- Increased Lead Generation and Conversions
- Become an Authority in Your Industry
- Improved Brand Awareness & Audience Retention
- Builds Trust and Strengthens Customer Relationships
So, how valuable is your content?
While it’s relatively easy to determine the value of a paid advertising campaign or an email marketing campaign based on the cost of increased traffic, leads, and sales, measuring the value of content is like trying to hit a moving target. High-quality content provides increasing value over time and should be treated and measured as an asset.
It may not be possible to put an exact dollar value on your content as its value will compound over time, but if it is high quality and used correctly within a strong digital marketing strategy including content marketing, it’s safe to say that it is invaluable to your company.
More Information
For more information about content creation and content marketing, or to find out how Phrase Marketing can help your business, please contact us via our website.