Are High-Quality Renderings Worth The Cost?
Are high-quality renderings worth the cost for small- and medium-sized homebuilders who have to stretch their marketing budget to compete in today’s digital world?
The short answer is yes! Homebuyers have come to expect high-quality content from builders, especially when it comes to showcasing new home floorplans. While paying for high-quality renderings and interactive floorplans may seem less important than other marketing channels to some builders, the return on investment (ROI) makes it well work the cost. According to Bokka Group, 91% of buyers said Interactive Floorplans had an influence on their decision to buy.
Online Digital Content Is a Must for Homebuilders
In early 2020 when COVID-19 caused many sales offices to close or limit walk-in traffic, many homebuilders were caught off guard without good digital content on their websites to showcase their floorplans and homes. Builders that had quality online content including exterior and floorplan renderings of their home offerings, as well as interactive design apps and 3D interactive tours, didn’t miss a beat and were able to easily convert to selling remotely during the pandemic.
Are High-Quality Renderings Worth the Cost?
High-Quality floorplan renderings can be used in almost every phase of builder marketing adding to their ROI value and making them well worth the cost.
- Website Content
Homebuyers expect to see examples of builders’ floorplans on their website, including exterior and floorplan layout renderings. To help set your company apart from the competition include an interactive design app and 3D interactive tours. - Listing Content
High-Quality exterior renderings are perfect for property listing images on the MLS, syndication sites like Zillow, and builder websites while homes are under construction. - Floorplan Brochures
Create professional-looking printed floorplan brochures with high-quality renderings and floorplan layout images. Homebuyers can pick up the brochures at your sales centers keeping your homes foremost in their minds. - Printed Posters
New community events and openings require large poster board displays with floorplans and sitemaps to give homebuyers a better idea of builder offerings and increase new home presales. Only high-quality renderings are suitable for printing on large poster boards. - Email Content
Online and onsite sales professionals are always looking for great content to send to homebuyer leads. Sending floorplan brochures as PDF files and links to an interactive design app engages the homebuyers keeping them focused on your homes and more likely to make an appointment to visit one of your communities. - Blog Article Content
Content marketing is one of the best ways to get organic search traffic to your builder website. By writing articles about your floorplans, including images of renderings, and targeting common keyword phrases related to floorplans, you can increase website visits, leads, appointments and sales. - Social Content
Floorplan renderings and links to an interactive design app, or blog articles that use those floorplan renderings, are a great way to get homebuyers to your website and improve lead generation appointments and sales. - Design Center Content
High-quality printed exterior and floorplan layout renderings are ideal for generating flyers for inventory and presale homes to show exterior colors and structural options to homebuyers in the design center. Floor coverings, paint color samples, and plumbing and lighting fixture examples can also be included in the flyer so the homebuyer can see a visual representation of the finished home.
More Information
To get the most of your investment, use a rendering company that includes an interactive design app and 3D services. The main expense is having the exteriors and floorplan layouts rendered. Once you have your floorplans rendered, they can easily be added to an interactive floorplan app or used in a 3D interactive app if you have them rendered in 3D.
Are high-quality renderings worth the cost? They are among the highest ROI and most versatile content a builder can produce, making them well worth the cost.
For more information about content creation and content marketing, or to find out how Phrase Marketing can help your business, please contact us via our website.